What does it take to weave digital into a company's DNA?

Transformation of the IT Operating Model, British American Tobacco

Targit Case Study Challenge Image - BAT Operating Model Design

THE CHALLENGE

To realise a new digital strategy; implementing a new organisational design and operationalising a shift to Agile ways of working.

THE APPROACH

To establish a balanced change narrative that was sensitive yet inspiring for each audience
To develop a future-focused brand and strategy that would bridge the old world and the new
To articulate, inform, drive and fuel Agile office design in four culturally different locations
To engage people across the organisation in training and community sharing
To both inspire and enable behaviour change in support of new ways of working

THE OUTCOMES

Targit Case Study Icon - BAT OMD 3 Tech Hubs

Launched three new or remodelled global Tech Hub spaces; engaging on space design, talent attraction and ways of working.

Established global recognition of Tech Hub values and branding consistency across all locations with a vibrant brand toolkit.

Targit Case Study Icon - BAT OMD Change Champions

Unleashed change champion groups to lead transformation from within.

COMMS SHOWCASE

Targit Case Study Image - BAT OMD Programme Infographic

Targit Case Study Image - BAT OMD Tech Hub Branding

Targit Case Study Image - BAT OMD Tech Hubs Core Story

Targit Case Study Image - BAT OMD Onboarding Experience Infographic

Targit Case Study Image - BAT OMD Tech Hub Office Design Principles

Targit Case Study Image - BAT OMD Tech Hub Virtual Tour

Targit Case Study Image - BAT OMD Tech Hub Launch Comms

Targit Case Study Image - BAT OMD Tech Hub Lift Wraps

Targit Case Study Image - BAT OMD Tech Hub Training Brochure

"[The Targit team] embedded themselves so well in the team that they were able to anticipate our needs and requirements without telling or hours of explanation."