We design and deliver change communications programmes that drive action, transform organisations and optimise everyone's working lives.
Start with why. Change can be unsettling and uncomfortable for many. People need purpose or they simply won't respond. So we use compelling storytelling to give them a reason to make the shifts needed in their behaviour and ways of working. Creating a clear, relatable and honest narrative around the vision, core story and change journey that centres on people and "what's in it for me" will lead to lasting and meaningful change - especially when transformation is a necessity rather than a choice.
Just as important as why is how. Our strategic approach looks first at how stakeholders figure in the picture: who is driving the change, who is affected and how to engage with different audience groups to drive intended shifts in behaviour or ways of working. We then use a variety of additional tools to fuel strategic planning. Change impact assessments identify what needs to change and how we'll know when we've got there. Comms and channel audits identify the mix of comms products and engagement activity that will most successfully drive engagement. The resulting strategy is complemented by practical, measurable change and/or communications plans.
Capturing hearts and minds is vital to any change programme. You might have the best tools, processes or org design in the world but no-one will care or contribute if you don't involve them. Knowing who to engage with, when and how, could mean the difference between success and failure. So, at this stage we turn strategy into action by focusing on interactions that will move people along the commitment curve, assessing change readiness throughout. In addition, we often assess and leverage motivation triggers to land lasting change.
This is where strategy meets execution. The 'what' is an inspired mix of comms to suit the purpose and strategy, carefully crafted to deliver specific outcomes. Here we create and deliver comms using an appropriate mix of channels from face-to-face and online, social and collaboration media, portals and websites, even print. Whether it's an email, a video, a piece of animation, an app or a gamification play, we connect with the 'how' to drive action. Not forgetting one off or ongoing surveys and polls, and regular tracking, to measure impact.
Underpinning why, how, who and what is a rich creative seam. From branding for recognition, to infographics and animations for meaning, through to individual comms that drive action - our creatives are just as engaged in outcomes as beautiful esthetics. The magic comes from the way the team tests the change and comms plans to ensure we're using the channels and formats best suited to delivering results, and not neglecting to explore different formats for delivering the greatest impact.
With over twenty years of change stories to tell, we like to think there's inspiration as well as practical value in our blog posts, so you can make sense of change too.
This week we're looking at how change has transformed over time. And asking how change management itself will need to transform to support a new world of agility, customer-centricity and digital transformation.
There ARE good outcomes to be found amid crisis, but how do we build on the time spent accelerating transformation and digital adoption during lockdown? And how can we turn crisis into something with lasting meaning and value?
I've learned more about change in a practical sense from my children in three months of lockdown than any live experience, programme, training course or industry affiliation could ever have taught me.
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