How do you create a global online learning community?

Engagement, communications and production of a transformational Global Online Learning Event for IT&S Function, BP

Targit Case Study Challenge Image - BP Learn

THE CHALLENGE

To create a virtual learning community by launching a new, flagship learning event for the Information Technology and Services team, that would enable the team to connect, collaborate and grow their capabilities together..

THE APPROACH

To engage key stakeholders in the vision, so they could become advocates of the learning opportunity
To develop a multi-channel strategy with a global reach
To create a fresh and engaging brand identity that could match the vibrancy and novelty of the virtual learning environment
To inspire employees to join the learning conversation and share stories through social engagement channels
To establish a team of 'Learn' ambassadors to connect with employees locally and to promote the event across the world using a centrally-created toolkit.m