How do you shift the conversation from box orderer to value contributor?

Transformation of Global Technology Delivery at Dentsu Aegis Network

Targit Case Study Challenge Image - Dentsu Aegis Network

THE CHALLENGE

To transform every element of the technology landscape - shifting business value from 'IT' as a service to 'Technology' as a business partner - and, in so doing, lay the foundations for innovation and insights in a new, uncharted digital future.

THE APPROACH

To undertake the renaming and rebranding of the IT function to underline strategic value
To embed the vital role and purpose of change and comms in the heart of the leadership team
To support Board level education and engagement by establishing a clear vision and change journey relevant to all
To put dual focus on regional and functional engagement; extending beyond the traditional central and leadership emphasis
To mobilise a network of champions to increase global reach, awareness and adoption

THE OUTCOMES

Targit Case Study Icon - Dentsu Aegis Network Strategic Asset

Changed the conversation at board level from 'IT' as a service provider to 'Technology' as a strategic asset.

Targit Case Study Icon - Dentsu Aegis Network Change Journey

Brought the transformational change journey to life at all levels of the organisation, both within and outside Technology.

Targit Case Study Icon - Dentsu Aegis Network Change Leadership

Embedded change and comms into the Technology leadership team.

COMMS SHOWCASE

Targit Case Study Image - DAN Transformation Vision

Targit Case Study Image - DAN Transformation Benefits

Targit Case Study Image - DAN Transformation Infographics

Targit Case Study Image - DAN Transformation Video

Targit Case Study Image - DAN Transformation Animation

Targit Case Study Image - DAN Transformation Comms Strategy

"Thoroughly professional, committed and detail orientated, [Targit] turned strategy into action plans, delivering an excellent piece of work for... permanent successors to build upon."